NEWS: DOOH provider Eye has announced the appointment of Nick Maley as business leader.
NEWS: Eye has launched a promotional campaign at the Qantas Terminal at Sydney Airport, which sees the whole Gate 10 lounge 'commandeered' by an advertiser.
NEWS: Tesco has deployed an 'interactive virtual grocery store' at Gatwick Airport, which allows travellers to browse and buy items to be delivered upon their return home.
NEWS: Eye will this week switch on Amplify, a technology-agnostic out-of-home advertising platform that allows campaigns to extend onto smartphones.
NEWS: Eye has revealed McDonald's has become the first advertiser to use the DOOH agency's day-part messaging option.
NEWS: Eye says it will 'lead a total transformation of advertising media' in domestic terminals in Sydney, Melbourne, Brisbane and Perth airports.
NEWS: DOOH media owner Eye has revealed its Interactive Monster Wall, installed in Manchester Airport in partnership with Monster Media, is being used by technology company IBM.
NEWS: Out-of-home advertising agency Eye has teamed up with video games manufacturer Sega in a new augmented reality campaign.
NEWS: Eye has launched a new digital media solution for airports, it announced at an event at Gatwick Airport in London, UK last week.
NEWS: Media agency Eye has revealed a new advertising campaign for the film Spy Kids: All the Time in the World, which aims to entice audiences with the scent of freshly popped popcorn.
NEWS: Rugby fans who have travelled to New Zealand for the World Cup tournament may have experienced a 'virtual vineyard'.
NEWS: Eye has secured two contract renewals in Queensland, Australia, which will see new external signage built at Sunshine Coast Airport and 'a total transformation' of both external and internal signage at Cairns Airport.
NEWS: Out-of-home (OOH) media firm Eye's Australian branch has triumphed in its tender for the Glebe Island Silos signage, located in Sydney, Australia.
NEWS: Airport media owner Eye has revealed a new scheme, Digital Landmarks, which sees the company and its partners promise £3.5m to the overhaul of airport advertising at its eight UK sites.
NEWS: Eye says it will produce a 60 percent increase in traffic once the expansion of its Landscape Digital network across principal shopping centre locations in New Zealand has been completed.
NEWS: Out-of-home media agency Eye is undertaking an energy-saving campaign which will see it switch off all of its plasma screens currently installed in Australia and replace them with LED LCD technology.
NEWS: Airport media agency Eye says a campaign recently carried out by Moneycorp at its Gatwick Airport advertising sites offset a decrease in penetration rates that normally occurs during April.
NEWS: Eye is undertaking a promotional campaign for the 'Glee Live! In Concert!' tour which combines digital advertising and an interactive mobile call-to-action.
NEWS: The Fresh Awards 2011 – a competition recognising media, digital and creative campaigns outside London – will be sponsored by Eye.
NEWS: Eye has unveiled a new addition to its digital portfolio with a new site located in the central business district of Sydney, Australia.
NEWS: Outdoor advertising agency Eye has announced it will adopt an LED lighting system for its back-lit panels installed in shopping centres across the USA, in a move to provide a more sustainable solution.
NEWS: Eye has announced Ben Cook has this week taken on the role of national sales manager of its Eye Shop retail advertising division for Australia and New Zealand.
NEWS: Sydney's Glebe Island Silos billboard – said to be the largest in the southern hemisphere – plunged into darkness on Saturday in support of Earth Hour.
NEWS: Eye Study has forged a partnership with youth marketing and communications company Lifelounge to provide advertisers with an opportunity to target young people via OOH and online marketing.
NEWS: A new campaign has been launched in Australia by Eye Drive, which it says simplifies roadside billboard advertising.
NEWS: Airport media company Eye has created a series of 'exclusive advertising opportunities' at Auckland Airport, New Zealand aimed at rugby fans arriving at the city for the 2011 World Cup later this year.
NEWS: Airport advertising company Eye has announced the appointment of Ameesh Shah as financial controller and member of the UK senior management team, and the promotion of Lee Cutter to national sales director.
NEWS: Eye has unveiled a new advertising campaign for easyJet, which aims to target the captive audience of airport passengers.
NEWS: Airport media company Eye has launched a project by Samsung aimed at promoting its technological products.
NEWS: Indonesian airline Mandala has selected airport media company Eye to promote its brand at Singapore Changi Airport.
NEWS: An advertising campaign for the new Jaguar XJ Model has been launched at Gatwick by airport media specialist Eye.
NEWS: Eye has announced the appointment of Brianna Castillo to the newly created position of national sales manager of regional accounts.
NEWS: US media owner Eye Mall Media is set to upgrade its DOOH software management system to Key Systems's Fusion software.
FEATURE: Geny Caloisi looks at why traditional OOH is still holding its ground and how digital is challenging it.
NEWS: Monster Media has commented on a number of digital out-of-home advertising campaigns it was involved in during the London 2012 Olympics.
FEATURE: Nick Smith looks back at the digital signage breakthroughs of 2011 how they may impact the new year.
NEWS: Out-of-home media developer Eye has installed a new digital screen network at all 34 baggage reclaim carousels at Gatwick, Manchester and Stansted airports in the UK.
NEWS: The issue of targeting customers in a shopping centre environment was discussed at retail marketing association POPAI's Master Program event this week.
NEWS: Entrants to this year's Fresh Awards – which recognise regional design and media projects – are invited to a 'Media Scramble' event on June 17th, prior to the competition deadline of July 8th.
NEWS: The judges of the Fresh Awards 2011 have been announced, with representatives from CBS Outdoor and Eye revealed as part of the panel deciding the Media award winners.
NEWS: Eye Fly says a number of brands have been confirmed to advertise on its new large-format HD digital sites, installed at Melbourne Airport.
